MerlotYourself

Some Context

Just over three years ago, I wrote that “Merlot is Back.” I claimed that the unheralded grape “deserves a good deal more credit and appreciation than it receives for all the hard work it does in wineries around the world” based on its use in cabernet sauvignon and red blends, and also made a case for drinking varietally-labeled versions of it as well.

I dissected the notion that the movie Sideways put a major dent in merlot sales (it did not), and discovered that sinking merlot sales were the result of the industry going so hard in the merlot paint in the 1990s that they flooded the market with bad merlot. Consumers responded by buying less of it. Recognizing that they had planted a lot of subpar merlot vineyards, the industry replanted those to other varieties and focused their merlot attention on the best vineyards.

The result from these dynamics is that the percentage of merlot that is “good” shot up (because (a) the overall pool of merlot shrunk and (2) a focus on site quality went up), and it began to regain its reputation as quality wine.

In terms of market share, however, merlot is still doing terribly. This year’s Silicon Valley Bank State of the US Wine Industry 2022 report found that merlot was the worst performing varietal with the most significant negative growth rate (-13.7%).

Indispensable Merlot

Despite this decline, merlot’s central role in the industry remains as a critical blending grape for all ranges of wines, from the $12 Apothic red blend one finds in the grocery store to many of the world’s best red wines, including those from Bordeaux, Tuscany, California, Washington, Chile, Australia (and more!).

Regardless of whether it’s merlot’s role in the Apothic blend or its role as the plurality of the blend of Cheval Blanc (one of the world’s pre-eminent red wines), merlot is there for some very important reasons. Often it is used to smooth the tannin structure, provide weight in the mid-palate, or add characteristic flavors and aromas. Without these critical doses of merlots, many of our favorite red wines would be lacking an important characteristic or two and feel incomplete.

As a stand-alone grape, merlot has much to offer as well. In its less expensive version, it can be approachably full bodied with dark fruit, chocolate, and vanilla notes. This easy-drinking version offers enough to be enjoyable on its own and pair with a huge range of food (my favorite pairing is traditionally-made carne asada tacos). It also needs no aging once it’s been bottled, and actually should be consumed within a few years of being sealed.

Finding the best entry level merlot is easier than it once was because there are fewer on the market now. It’s at this price point especially that merlot can really outdistance cabernet sauvignon, it’s most similar and direct competitor in terms of profile and place at the dinner table.

Cabernet sauvignon is prone to being a structural “donut” wine, meaning that the mouthfeel has a hole in the middle. To achieve completeness on its own, cabernet requires especially good vineyard sites, great vintages, and tons of experienced tender love and care, meaning it is rare to find a complete wine made from 100% cabernet sauvignon for less than $50 (if not more).  Not so for merlot, where complete wines are easily found at half the cost of a good cabernet.

Below I offer a range of merlots, from under $10 all the way up to $100, that I was able to taste for this piece. There are some real winners in the mix, and after all of the notes about them I suggest a few ways to explore merlot that I promise are worth your time. A note before we get into the reviews: these wines, with the exception of the rosé, were tasted blind.

Best Value

For this article, I tried and was drawn to the 2019 Bonterra Organic Merlot, which can be found for less than $10. The saturated fruit-forward nose wafts cherry compote, boysenberry jam, rich black plum, Craisins, black pepper, and tar. Barely medium in body, the tannins are modest and slightly gritty while the acid is big and juicy. This is quite chuggable from a structure perspective. Flavors include bitter cherry, Acai, strawberry, cigar tobacco, vanilla bean, and black tea. Drink it over the next few years, and try it with tacos (avoid significant spice), things with marinara sauce (pizza, spaghetti, meatball subs, etc.), or classic non-vinegar barbecue. 91 points. Value A+

Industry Standard

The $25-50 range is where I find merlot to be the most compelling from a quality-to-price ratio perspective. The domestic industry standard at this price point is Duckhorn Vineyards’ Napa Valley Merlot, which you can usually find for around $50 in many stores across the country. Duckhorn has received many awards over many years, and was just named one of Wine & Spirits’ Top 100 Wineries for the fourth year in a row. It’s top-flight Three Palms Vineyard merlot, from the 2014 vintage, was named Wine Spectator’s top wine of 2017.

I was able to taste the 2019 vintage of the Napa Valley merlot and found its reticent nose to feature cherry, boysenberry, maple, and vanilla. Even after letting the bottle sit for 24 hours, the nose remained relatively closed. The palate delivers some of the sweetness promised in the bouquet, with modestly broad gritty tannins and juicy acidity delivering cherry, strawberry, black plum, vanilla, and tar. Straightforward, and error-free, it does gain some density with exposure to air. I’d wager this will be significantly better in three or four years, and am giving it 89 points with a value rating of B-.

Go-To Bottles

A perpetually top-performing merlot in this $25-50 range is the Napa Valley bottle from Rutherford Hill, one of the more prolific merlot producers around. The 2019’s nose features cherry, fruit leather, dark cocoa powder, orange zest, and pink pepper. It’s on the heavier end of medium body with taut, densely grained tannin and well-managed acid forming a highly structured wine that delivers copious amounts of tobacco, leather, and black tea that provide the foundation for modest amounts of cherry, strawberry, and dried herbs. This really loosened up with 24 hours in the bottle, though ideally it’ll get a good five years of cellaring to fully expressing itself. Ten years might be best. 92 points, value A+.

I’ve also found Duckhorn’s Decoy Merlot to be a perennial performer, and the 2019 is no different. The bright and very red bouquet includes aromas of raspberry, strawberry, Sweetarts, spring flowers, and cherry pit. Medium bodied with soft and fairly smooth tannin, it’s main physical feature is the juicy acid that coats the mouth. The flavor profile includes bright cherry, strawberry, red plum, blood orange, and rose hip. Very nice right now. 91 points, value A.

Something Different

If you’re looking to venture outside of California and are willing to spend in the $60s, you might want to try the Pedestal from Washington State’s Long Shadows Winery. A collaboration with famed Bordeaux-based wine consultant Michel Rolland, the Pedestal is one of Washington’s classic merlots. Compared to California, and acknowledging the broad generalization, I find Washington’s merlots to be more minerally-driven. This attack is often led by a note of graphite and followed by scorched earth.

I was able to try the 2018 Pedestal for this article, which I decanted for about three hours before tasting. Kirsch, black cherry, boysenberry, graphite, and scorched earth feature on the dark nose. It takes on weight in the mouth as the long, finely grained tannins oxygenate and build towards a nearly full-bodied structure. Balanced by slightly juicy acid, the tannins do some drying service that exposes cherry, cocoa, black plum, black pepper, scorched earth, and Worcester sauce. The black tea tannin brings a slightly bitter licorice flavor to the finish. This New World meets Old World merlot is likely just starting to come out of its original dormant phase, and I imagine it’ll evolve positively over the next five or so years. 92 points, value D.

The Bottles of Revelations

There were two revelations of the tasting, the 2019 Markham Vineyards Napa Valley Merlot and the 2019 Tom Mackey Cellars Woolard Family Vineyard Merlot, the latter a sample I was sent last year and only got around to tasting for this article. From Sonoma, the Woolard Family Vineyard is not available on the winery’s website nor does it, or any vintage, show up on wine-searcher.com. That’s unfortunate, because I found it to be the most fun and engaging wine from the entire line up to drink.

The super-rich nose features saturated cherry, violet, bruised strawberry, baking spice, kirsch, and tobacco. Medium bodied with long, astringent tannin and really bright acid, the structure builds a great amount of physical depth in the wine. Cherry, rhubarb, black tea, tobacco, and florals feature on the slightly salty palate. This needs an overnight decant now to expose its depth, but better yet put this in the cellar for 3-5 years. 93 points, value indiscernible.

The Markham has a quiet nose that features cherry, strawberry, rose petal, red plum, and red currant. A very polished mouthfeel makes for a full body with thick, soft tannin and modest acid; it’s a drink-now structure. Flavors include cherry juice, Chinese plum sauce, salmon berry, moist earth, and black pepper. This is one to drink over the next few years, and a little different from others in this tasting profile-wise. 93 points, value A+.

Best for the Cellar

At the far end of the stylistic spectrum, merlot can be highly structured and stuffed with flavors and aromas that take at least a decade to fully unwind and integrate. It’s usually at the higher price point where these wines are found. I was able to taste two such wines for this piece: the 2019 La Jota Vineyards Merlot and the 2019 Mt. Brave Merlot.

I decanted half of each bottle for a few hours, then poured the decanters back into their respective bottles, let them sit out for 24 hours, and then tasted them over a few nights. The tasting notes below are reflective of what I experienced 72 hours into the process.

The nose of the La Jota is at half mast, showing sweet blackberry and plum, black currant, blueberry, and clove. Full bodied, the structure is a nice combination of precise acid and broad and soft tannin. The longer it’s in the mouth, the more grit and chew that develops (and becomes mouth coating). Red plum and cherry, blackberry, raspberry, violet, tamari, and black tea are all pronounced in the flavor profile. This shows, if barely, primary development and is one to cellar for at least seven or eight years, if not fifteen to twenty if you can wait that long.  I gave it 93 points and a value of C.

The Mt. Brave similarly takes a lot of time to really come out of its shell. The modestly boastful nose includes black cherry, muddled strawberry, black licorice, mulling spice, and black plum. Full bodied with broad, lush, and finely grained tannins and juicy acid, the youthful structure and significant chew and depth indicates a long positive evolution ahead. Flavors include salty plum, cigar tobacco, dark cherry, blackberry, tar, and cassis. Far too young to fully enjoy right now, I wouldn’t touch this until at least 2026 and can easily see it reaching the height of its evolution around 2030. 94 points, value C+.

Best Application (and Wine of the Tasting)

Back in 2019, I published a Try This Wine focus on the 2018 Rutherford Hills Limited Release Rosé of Merlot in which I point out that, among other things, the wine represents two things people don’t buy: merlot and $34 rosé. Nevertheless, I recommended people try the wine because “substantive rosés are rare in availability and especially good, and because it’s a great way to experience an unfairly stereotyped grape.”

The 2021 vintage is no different in that it remains one of the most impressive, substantive, and memorable rosés I’ve had. When rosé is purpose-built like Rutherford approaches this bottle each year, it can be more than red fruit flavors and lively acidity. It can develop additional types of fruit flavors, put on some floral qualities, and offer enough heft to stand up to just about any food you want to have with it.

For my palate the royal family of rosé is those produced in Bandol, a tiny appellation in France’s Provence region. The good stuff, which is most of what comes out of Bandol given its size, has red and black fruits, fennel, pepper, and even some game. If I were to ever stock up on rosé, my focus would be Bandol.

And if I were to do that, I’d put some of this Rutherford rosé alongside it. While it’s not inexpensive (and neither is Bandol), it’s not a wine you blow through, either, because it offers similar substance and therefore engages the mind enough to elongate the time between sips. This 2021 vintage has a potpourri-esque nose that features ripe cherry and strawberry, watermelon, rose hips, and orange zest. Fuller bodied for a rose, it offers broad and lush acid that delivers strawberry, red plum, red currant, lime zest, and tangerine. 92 points, value A.

Others Tasted

2018 Peju Napa Valley Merlot: The soft, floral-driven nose features pastel florals, cherry, strawberry, plum, and soil. It’s an elevated medium body with bright acid and finely grained medium-sized tannins that present a flavor profile of tart cherry, young strawberry, blood orange, and plum, all laced with tar and wet soil. Only after extended aeration did the tannins not overwhelm the lightness of the acid. This makes it both easily accessible and a little out of balance. 88 points, value F.

2018 Markham Vineyards Yountville District Merlot: The nose suggests real depth, though it’s a bit shy at the moment. Aromas include sweet cherry and plum, milk chocolate, and Allspice. Nearly full in body, the acid is bright and the tannin both mouth filling and finely grained. Structurally this is very pleasant with no imbalances at the moment, though the tannic grip – and associated black tea flavors – grows with exposure to oxygen. Flavors include tart cherry, strawberry, red plum, orange zest, and rhubarb. One might mistake this for Sonoma pinot noir. Tasting nice now, I imagine it’ll have an interesting evolution over the next five or so years. 92 points, value: D.

#MerlotYourself

Not a lot of people tell me merlot is their favorite wine, and it’s certainly not mine, either. I’d wager that most of my wine friends don’t stock or seek merlot out. However, I’m a big believer in the grape namely because of what it can do on three fronts: it’s critical to producing good varietally-labeled cabernet sauvignon (and is a big value-add in red blends), it’s among the best quality-to-price ratio red wines in the $25-50 range, and it makes among the best and most complete rosé out there.

On these three fronts I really encourage readers to pursue merlot. Put some time into finding cabernet sauvignons with 10-25% merlot and see how they compare to your go-to 100% cabernets. Try the Decoy and Mackey and Markham and Rutherford merlots when you need super-well performing red wine values. Get yourself some merlot rosé (especially the Rutherford Hill). And what the hell, if you don’t mind investing three figures and ten-plus years, lay a bottle of the high end stuff down and see what you think when it’s fully mature. It’s hard for me to imagine an open mind trying each of these approaches and not finding at least one a favorable and worthwhile experience.

Merlot is Back

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Picture source: Pixabay

Up until I had that 21st birthday bottle of Delille Harrison Hill 1998, a gift from a family friend, merlot dominates my wine-associated memories. My mother kept a bottle of merlot – the winery, I don’t remember, but I imagine a rotating selection of places like Chateau St. Michelle, J. Lohr, Mondavi and Charles Shaw – in the refrigerator with some frequency. I never took much interest in its presence there. I wasn’t one of those kids who stole pulls from the liquor cabinet, adding a quick stream of faucet water to the half-full bottle of vodka in a futile effort to deceive my parents. I didn’t keep a six pack of Busch Light in my closet.

The merlot sitting in the refrigerator never tempted me, either. I just wasn’t into drinking in my youth. I know I tasted it, once in a while, but with my mom’s approval. I remember that it was cold and a little bitter, and not to my liking. It had a mysterious bite that today I can recognize as the alcohol. That’s about it. To my young palate, it wasn’t anything to crave. It was red liquid that my mom liked.

I preferred orange juice. My mother didn’t drink juice, too much sugar. I had to cut mine with water or my mom wouldn’t allow it in the house. Unlike the wine, I cheated with the orange juice when I could get away with it. No watering it down for me. That’s where I went off the reservation. Not the easiest child, I know.

When I was in my middle teens, a couple moved into the neighborhood and began having us over for dinner. The husband was a wine collector and opened wine whenever we came over. My mom enjoyed drinking it, though my dad wasn’t a wine fan (he remains unimpressed). And even though the merlot in the fridge back home never captured me, our friend’s wine did. Over the following several years, I was introduced to what I would find out later was some of the best wine made in the world. Depending on how one looks at it, my palate was either spoiled rotten or ruined for life before I was old enough to purchase any of it from a store.

The bottle of 1998 Delille Harrison Hill was a gift from this neighbor, and it became the first great wine that I associated as my own. Delille is one of Washington’s most respected and awarded wineries known predominantly for Bordeaux-style wines. Harrison Hill is one of its flagship blends, and routinely includes 25% merlot. As one of my early introductions to great wine, it set a personal benchmark for blends that lasted at least a decade. Though I didn’t know it at the time, it helped me form the respect I have today for the role merlot plays as a blending grape.

Fast forward to 2013. I had been unemployed for about five months at this point, having lost a job I didn’t much like and taking my time, albeit stressfully, finding a job I would be excited to start. As money was tight, I made it through this period satiating my wine needs with a small wine collection I had been building for the previous five years (inspirational, I know). I decided that since I had the time, I would find a winery nearby my apartment in Virginia where I could intern and learn firsthand how wine was made.

After scouting a number of wineries, I approached one and made my offer: I would work for free in the cellar a few days a week if they schooled me in winemaking and paid me to work in the tasting room on the weekend. They accepted. I did this for two consecutive harvests, and learned a ton about wine. It remains one of the most rewarding experiences of my life.

During my first harvest there, we unexpectedly received a few extra tons of merlot from one of the vineyards where we sourced the grapes we needed beyond what our estate vineyards produced. The truck showed up, the man got out and asked a stupid question: did we want this extra merlot? In a state with a growing wine industry where grape demand far surpasses supply, you say yes. Even if the grapes aren’t great, you make a bad blush out of it because it will sell out once the temperature is high enough for picnicking and stoop-sittin’.

Thankfully, this was good merlot, so our affirmative answer was delivered with extra enthusiasm. As I helped unload the bins off the truck, an idea struck. I asked the winemaker if I could take a small amount of the juice from the extra merlot and make a side batch of my own wine. After consulting with the owner, I was given the green light and three 6-gallon carboys (glass jugs) of merlot juice was mine.

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With the winemaker’s guidance, we made three different merlots. Each carboy was inoculated with a different strain of yeast and given a different wood chip treatment. We went low-ish sulfur (40ppm), only once, and after about 8 months of aging in a dark corner of the cellar with the carboys covered by boxes, I syphoned the contents directly into bottles and hand corked them. I made eight or nine different wines from the three carboys: a case of each carboy was bottled, and then I started blending. We ended up with eighty-something bottles if memory serves.

All but half a dozen bottles were drained within a year of bottling. I was down to just a single bottle remaining until this article; I used the occasion to open it with my wife and in-laws. It is my greatest wine achievement to date because I didn’t screw it up; it’s actually a decent wine. I know this because I threw it into several blind tastings with legitimate wine people and got a range of reviews, none of them bad.

Making my own merlot is the true source of my appreciation of merlot: in the hands of a first time and under-trained “winemaker,” it graciously allowed me to make it into wine. It did its very best with what I gave it, maybe more than its very best, and I am eternally grateful. This article is dedicated to that batch of wine.


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2014 Aaron Menenberg Merlot #6 – The nose offers a compelling combination of floral, funky and crunchy red fruit notes, including aromas of wet saw dust, moist fungal dirt, cherry, raspberry, dehydrated strawberry, baking spice, rose water and spring flowers. The body is barely medium in stature, and the structure is driven by keen acid and scattered fine-grained tannin. The balance is essentially there, but the acid pulls the wine a bit out of its comfort zone. The flavors are similar to the aromas, featuring floral, fruit and funk. Specifics include dry dirt, mirepoix, tart strawberry and raspberry, cinnamon, rose hips and sautéed portabello mushroom. 88 points. Value: N/A.


Beyond my own appreciation of merlot, and certainly in spite of it, the noble grape deserves a good deal more credit and appreciation than it receives for all the hard work it does in wineries across the world. A perpetual performer, it is prized by many winemakers and largely disregarded by consumers. It is a classic example of the consumer doesn’t know best.

I recently published a Try this Wine post on Rutherford Hill’s 2018 Rosé of Merlot, one of the best rosé’s I’ve ever had. A press person from Rutherford’s parent owner sent me this note a few weeks later:

“I was in the Rutherford Hill tasting room the other day and a customer was bragging to his friends that he doesn’t drink “wimpy pink wine” (referring to our rosé of merlot, of course).  Right then, our tasting room manager pulled up your story and had him read it.  Not only did he change his mind, he purchased a few bottles.  So AWESOME!!!!!!!!”


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Best Surprise: 2018 Rutherford Hill Rosé of Merlot

This has a wonderful nose that combines the richness of merlot with the spryness of a rosé. Aromas of strawberry, cherry concentrate, candied fennel, sweet vanilla and Sprite lemon-lime. It’s on the fuller side of the rosé spectrum in terms of body, but it’s balanced brilliantly with bright acid that adds welcomed tension to the mouthfeel. The flavors hit on strawberry nectar, lime mint sorbet, chalk minerality and celery seed. This is among the most complex and complete rosés I’ve had, it’s a stunner equipped to handle a heavy meal. I’d love this with mushroom risotto. 92 points. Value: A.


The case for merlot goes well beyond a great rosé, though that bottle does make a statement as one of the best rosé’s I’ve ever had. Well before the Rutherford rosé, though, I decided that I wanted to take a stab at exploring merlot after hearing an extemporaneous diatribe on merlot from one of the grape’s very best producers earlier this year.

When I decided on doing this profile, my mind naturally went to the movie Sideways, a popular Hollywood movie released in October of 2004 assumed by many to be the death nail of merlot’s profitability and popularity because of a well-acted and entertaining scene demonizing merlot and the timing of it its release coinciding with a period of steep decline in merlot sales. “I am not drinking any fucking merlot!” is the famous line. Miles, the main character played brilliantly by Paul Giamatti, is on a trip to Napa with a friend, both of whom are escaping various aspects of their lives. In a pivotal scene, Miles screams this line.

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Part of what I wanted to get into with this piece was industry views of whether this Sideways correlation was also causation, and so my first element of research was to ask. Over the course of the last six or so months, I’ve had the privilege of speaking to some of America’s, and the world’s, very best merlot producers. The orator of the aforementioned merlot diatribe was Chris Carpenter of Lokoya, Cardinale, Mt. Brave and other great wineries fame.

“[Sideways] wasn’t a bad thing from the perspective of what it ended up doing to merlot in general,” Chris said when I spoke to him on the phone a few months post-diatribe. “Did I go through the history of merlot with you?” He asked, somewhat dauntingly. Merlot has been around for a while, so I wondered how far back he would go. Nevertheless, I opened the door. “No,” I said, and off we went.

Thankfully, his starting point was California: “At one point back in the mid-1990s, the wine industry was looking for the next silver bullet as far as a wine that would be the starter wine for another generation that was coming onto wine. They had had white zinfandel for a while – a lot of people started drinking wine because white zin was on fire and it was tasty and accessible and not too expensive – and it made the industry a lot of money. So, people were looking for what the next white zinfandel was going to be because its popularity was starting to decline and the industry needed something to fill that gap,” he explained.

The industry tried a number of things. “They started planting sangiovese,” one example he told me about, “but that didn’t go over well because they made it too much like cabernet [sauvignon] and sangiovese just doesn’t react that way. They went through a number of iterations like this and eventually hit on merlot.” It had a number of positives going for it: “it’s easy to pronounce, it’s fairly easy to grow from a tonnage perspective, it grows in places across a bandwidth of temperatures and sunlight that are different enough but allow it to get to a certain ripening point. And so you can grow a lot of it.”

The California wine industry ran with it. “They went out and planted merlot every in Napa, particularly in the Carneros region.”  Today, Carneros is dominated by pinot noir and chardonnay, so it’s hard to believe it was once the center of the California merlot scene. “Carneros is on the cooler side and doesn’t get a lot of sunlight,” Chris explained. “Merlot is an early ripener, and so they figured they’d put it down there. It doesn’t get a lot of sunlight, but they thought they could still get it ripe.” Problem was, they couldn’t.

“They forgot that merlot needs a certain amount of light to get past the green flavors. The change in flavor character from vegetative to fruit is driven by light energy, and there just isn’t light energy in Carneros. A lot of how grapes gain weight and develop depth is by heat reaction and it doesn’t get the heat down there.”


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Best In Show: 2015 Mt. Brave Merlot

What a killer, earthy and penetrating nose: sour cherry, strawberry, mesquite charcoal, bitter cocoa, sawdust and emulsified dandelion. It’s full bodied in a way that fills the palate, but the acid is juicy and alive and prevents the wine from settling and cloying. The tannins are fine and focused. The fruit is beautifully layered, with muddled cherry, mountain strawberry and boysenberry that go for ages, and are followed by ground espresso and cocoa beans and graphite. The tail end of the flavor profile features tanned leather, tobacco leaf and a small dose of menthol. This does very well with a couple of hours in the decanter, but I imagine it can go through tremendous evolution over a decade or so. 94 points. Value: A.


Renée Ary, winemaker for the esteemed merlot producer Duckhorn Vineyards, noted additional considerations for merlot when I spoke with her. “Merlot is susceptible to heat stress, so water is a big issue. Because of that, it likes to grow in soil with better moisture-holding capabilities. Clay works well, but if you have a good vineyard team that can stay on top of irrigation, you can do it with better draining soils. They wanted to grow merlot like cabernet, but it’s not the same.”

At this point, though, the industry had invested a lot of money in planting merlot vineyards. “So, they pumped out a lot of merlot and put it on the market, and a lot of people drank a lot of bad merlot.” Chris said, adding that “it was lean and green, and it wasn’t very interesting. It didn’t have weight, it didn’t have complexity, it was very unidirectional. And then the movie (Sideways) came out.”

But it wasn’t what you think. This is when Chris turned into a movie critic, and an astute one at that. “The movie wasn’t really speaking to the bad merlot out there. What Miles’ comment was reflecting on was the [troubled] relationship with his wife. His wife drank a lot of merlot. So, when he went into that tasting room and said he wasn’t drinking any merlot, it was because merlot is what his wife would’ve drank. It had nothing to do with the industry. But, it came at a time when people were starting to react to this wine that wasn’t that good.”

When Miles makes his comment, the industry had already spent a solid decade, or more, laying the groundwork for the merlot market to crumble. Chris noted that “when Sideways drops, merlot falls apart as far as a varietal people are taking seriously, and pinot noir rockets. Nobody was drinking pinot noir back then, but suddenly it just took off. And the good thing that happened was that a lot of that merlot that was planted in the wrong places went away, and they replanted it with pinot noir.”

Enter winemaker Adam Lee, a prolific California pinot noir wizard responsible for great wineries like Siduri and Clarice. “I don’t buy [the theory that Sideways ruined merlot]. It’s true that a lot of bad merlot was being made in the 90s, so when Sideways came out there was a lot to hate about merlot already,” he said.

As an aside, in a cruel twist of fate for lovers of traditional pinot noir, the timing of Sideways’ pinot praise was terrible. “When Sideways came out,” Adam pointed out, “the current pinot releases were 2003 and 2004, both bad vintages in my opinion. They were very warm and we had big, ripe wines that were out of character. People who were supposed to like merlot because it was being made big and ripe, and hadn’t had pinot before, went nuts for the 03’s and 04’s, and in the subsequent years many wineries mainstreamed that big, jammy style, and it’s still around.”


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High Performer: 2016 Rutherford Hill Atlas Peak

Poured this through a Venturi into a decanter, and it showed nicely right away. The dark nose offers saturated aromas of mocha, cherry preserve, dark chocolate bark, graphite, black plum and boysenberry that draw your nose deep into the glass. It’s full bodied with thick, polished tannin and bright acid that runs the full length of the wine, forming a really luxurious mouthfeel and structure. Flavor comes by way of plum, cherry, strawberry, dark cocoa, graphite, cassis and nutmeg. If this wine were a person, it’d be a soldier-scholar: broad statured and muscular with a high intellect and high society manners. With another three to five years it will develop some real grace. 93 points. Value: A.


As Carneros transformed in the wine region we know it to be today, those winemakers still in love with merlot had to turn to smaller pockets around Napa Valley. “These little gems of vineyards that were ideal for merlot” became the hot finds, Chris told me. “When I found gems, more often than not, they were high up in the mountains. There are some things about mountain viniculture that go well with merlot.”

Duckhorn’s Ary referenced these gems herself. “[Sideways] ended up being a positive for merlot. The unserious producers threw it to the wayside. It helped us get access to new vineyards [that were great for merlot] that we hadn’t had access to previously.”

One reason merlot does well in the mountains is because as you gain elevation, the volume of what’s called “radiant energy” increases. If you remember back to Chris’ point about Carneros not getting a lot of sunlight, we’re coming full circle here because one of the types of radiant energy is sunshine.

“You’re higher up [in the mountains] so your volume of radiant energy is much greater and you’re going to have, theoretically, more of the light reactions happening,” Chris explained. “You get a very different expression of merlot than what they were getting in the Carneros, which in some days never sees the sun. Heat drives sugar, it drives acid, it drives tannins. It does not affect flavor to the extent that radiant energy does. Radiant energy drives the change in the flavor compounds.”

The portfolio of wineries that Chris covers with his winemaking is focused on mountain fruit. “We have vineyards on Howell, Spring and Veeder [mountains] that have exceptional merlot and I was, for a while, blending it into cabernets because it adds interesting things,” he said. Explaining the evolution to varietally-labeled merlots, he continued, “but I like underdogs, and merlot is an underdog, and I realized I had some outstanding wines that were 100% merlot and I wondered why we were blending them away. Why do the French and the Italians have a monopoly on really expensive bottles of merlot at the quality level that really can carry that price point? Here in the States [we couldn’t do that]. And so a lot of what I’ve tried to do is to reintroduce merlot at that same level as we think about brands like Petrus or Masseto or Cheval Blanc to a certain degree, because we have those kinds of vineyards. If you’re growing it and making it right, you have the kind of quality here [in Napa] that we do with cabernet.”


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Case Buy: 2014 Freemark Abbey Merlot

This really benefited from a 3 hour decant, which allowed the tannins to smooth and integrate nicely. The modest nose features cocoa dusted cherry, light roast ground espresso bean, graphite, blood orange and faint camp fire. This is full bodied on the palate with juicy acidity and tannins that are initially broad and densely grainy, but which smooth around the edges with air. The structure has achieved a uniform feel. The flavors ride the boisterous acid with evident joy as they hit on red currant, plum, cherry, strawberry, graphite and dry dirt, finishing with a small floral flourish. 91 points. Value: A.


Pahlmeyer, a member of this pantheon of benchmark merlot producers in California, is like Carpenter keen on producing merlot that competes with the quality of the great merlots of the world. Cleo Pahlmeyer told me she believes that Sideways wasn’t the catalyst for the merlot market’s collapse, but rather just well-timed with a saturation of bad merlot in the marketplace. Cleo is now the general manager of the winery, which was started by her father.

“Our first vintage at the winery was 1986, and my father’s dream was to make a Bordeaux-style red wine. Back then, Napa wasn’t known as place for cabernet, so this was a relatively novel goal,” she said. “We made our first merlot in 1988 or 1989 after a barrel tasting with our then-winemaker Randy Dunn. He and my father came across a barrel of merlot [that was going to be blended] that blew them away. It was a complete wine.”

“There’s one merlot descriptor that I hate,” Cleo said. “It’s my snobby wine self saying this, but it’s “smooth” and I hate it.” She hates it because “smooth” implies a level of simplicity that merlot can surpass. Benchmark bottles offer more complexity and texture than the simplistic profile that merlot used to carry when “smooth” first became a widespread attribute of the grape.

Pahlmeyer grows their merlot at the higher elevation points in their vineyards, just like Chris’ wineries. “We grow our merlot on the upper part of our estate vineyard,” Cleo explained. “It’s at about 2000 feet of elevation and sits on top of the mountain. You can see it from vantage points along Highway 29. It gets a lot more sunlight and it stays above the fog. The soil has relatively poor natural nutrients and we keep the yields low by dropping fruit. The clusters are small, the berries are small, and so it develops great tannin and body and quality.”

In Washington State, north of California, merlot has held a special place since the early founding of the industry there dating back to the 1800s. “In Washington, they stayed the course on making quality merlot. They didn’t rip out vines, just kept growing and going. What goes into varietally labeled [Washington] merlot is the best of the best.” This is what Constance Savage of Washington’s historic L’Ecole No. 41 told me.

“Washington State is a great producer of Bordeaux varieties. We are actually a more consistent supplier of those wines at better prices than California. We have no coastal weather issues and because we get no rain, we can control the vines’ water intake [through irrigation]. We have great wind, our soil is well-draining. We’re further north so we get more light and our grapes ripen every year. It’s the perfect place for merlot. As merlot comes back, Washington is going to be the leader in quality.”


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High Value: 2016 L’Ecole No. 41 Merlot Columbia Valley

The reticent nose offers an array of red and blue fruit, baking spice, vanilla and hot cocoa. It’s full bodied on the palate as the tannins are fine grained, dense and mouth coating. The acid is bright and juicy. It boasts an engaging texture. The flavors include blueberry, strawberry, plum, boysenberry, cinnamon, cassis, black currant and graphite. The more serious of the two L’Ecole merlots, it offers some upside with three to five years of aging. 92 points. Value: A.


Those are fighting words, but Washington State has been producing high quality merlot for decades, and L’Ecole as long been recognized as being at the tip of that spear. Washington wine industry people have long praised L’Ecole’s role in the industry but they’ve long been recognized well outside the state as well. Wine & Spirits Magazine put L’Ecole on its list of the top-100 wineries of 2019, the 15th time that L’Ecole has been placed on that list, making it one of 15 wineries to be included in it that many times.

“We’ve been in merlot since 1983 [at L’Ecole]. That was the first vintage at the winery, and we led with merlot and semillon.” Located in the southeast corner of the state in Walla Walla, L’Ecole remains one of the most consistent produces of high quality and reasonably priced wines in the state.

Coming from over two decades in the importing business, Savage feels that “Sideways obliterated the market for merlot. It was really tough until four or five years ago. But it improved the quality of merlot everywhere.” Five years after the movie, she began to realize it was time to start re-ordering merlot again because wineries “were really putting their best wines forward.”

“When I worked with the producers, we would talk about what to do with their merlot vines. [A common discussion was whether they] should they rename their bottles with proprietary names rather than varietally? Yet every year, when I would get my sales team of over 100 people together and get their feedback, in the early 2010s, there was noticeable turn-around for merlot.”

Ary from Duckhorn also noted the five year mark as an important one. “The last couple of years, merlot sales are way up – they are starting to plateau, I think, but the last five years, the number really rose, especially in the luxury merlot tier. Super premium merlot is selling better and better.” In 2017, Wine Spectator made Duckhorn’s 2014 Three Palms merlot it’s wine of the year. “The number one award helped push [sales] along, but it had been trending that way previously. It gave a nice boost.”


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Worthy Cellar Buy: 2015 La Jota Vineyards Merlot W.S. Keyes Vineyard

A nose more reminiscent of Saint-Julien than most of Napa Valley, the fruit is just spectacular. It’s as if an entire farmer’s market fruit section comprised of perfectly ripe fruit has been bottled in this wine. This vision is augmented by kirsch liqueur, cassis, cardamom, pencil lead and light roast coffee. It is full bodied with dense and well-tuned fine-grained tannin. The acid is similarly precise, and the balance stands up to some of the finest of the Old World. The flavors pop in an unusually juicy manner with blackberry, boysenberry, licorice, cherry jam and charcoal. This has two decades of positive evolution ahead of it. I’d wait at least six years to crack this one open. 94 points. Value: C.


An important element of L’Ecole’s business model, especially with merlot, is to “keep the price point low” and the quality high,” Constance told me. “We produce 45,000 cases per year, which is pretty big for Washington in terms of family-owned, mid-sized wineries. We want to be able to move and sell our wines so we know the quality-to-price ratio needs to be great.”

Another top tier merlot house is Rutherford Hill, located in Napa Valley, where the grape comprises 75% of wine production. I spoke with their winemaker, Marisa Taylor, who started at Rutherford “right around the time of Sideways” and had come from making pinot noir. “Like pinot drinkers, merlot drinkers are very loyal,” she explained. “They seek you out, they hold you to a standard, and they’re rarely disappointed.”

“Merlot used to be a generic word for red wine, especially in a tasting room, like “Burgundy” or “Bordeaux,”” Taylor observed, noting that it’s still important to dispel this myth. “We try to show the diversity that merlot can develop by farming it in different locations and bottling single vineyard designates. For example, our Atlas Peak is very different from our Oakville. Our tasting room pourers do a lot of education – they actually approach it like a bartender by asking about preferences and choosing wines to pour.”

Cleo Pahlmeyer and I discussed the Napa price points and bang for the buck, and she offered a point of view I consider very on-point. “If you’re looking for a good wine with a budget around $75 and you want to buy a Napa cabernet, don’t buy it. Buy merlot because at that price point you’re going to get so much more quality and better wine with a merlot at the price point.”

Duckhorn’s Ary made a similar argument when I spoke with her. “Merlot has become really polarizing out there [because] there is not good mid-[price] range quality merlot. There is either really good, well-made merlot, or the flip side of that. Sideways was good in a sense that it helped weed out the less serious producers.”

On the topic of sales, Palhmeyer note that “we’ve never had a problem selling out merlot. It has a following that’s remained steady of the years in part because it is regarded as a classic Napa Valley wine.” Giving a nod to the role Duckhorn has played in promoting merlot, she said that because of what Duckhorn has done for the varietal, “Palhmeyer doesn’t have to do much.”

With merlot having rebounded significantly over the last five or so years, I wanted to ask the people I spoke to for this article about the grape’s prospects for the future. It has been well documented that Millennials, now the largest purchasers of wine in the United States, have very different buying habits from their predecessors: they spend less, are more experimental, care less about winery and vineyard prestige, want unusual grapes and seek out wines made using unusual techniques or technology. Merlot is expensive, traditional, found among prestigious producers and anything but unusual. It seemed to me that there is reason for merlot producers to be concerned about the long-term commercial prospects of the grape.


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Classic Example: 2016 Duckhorn Vineyards Merlot

A slight reticence on the nose tells me this needs at least another two to three years in bottle to come out of its shell. So far, it’s giving muddled cherry and blackberry, clove, nutmeg and scorched earth. An elegant medium-plus body, the tannins are nicely refined and line up well with the smooth and integrated acid. This has a serious structure that demands some patience. Serious loam and dry earth mineralilty goes well with cherry, blueberry, blackberry, dried seaweed, tobacco and blood orange zest. Already very tasty, this offers great promise with short to medium-term aging. If drinking in the next two years, decant this for an hour or two if you can. 92 points. Value: A.


Ary was the first to admit that Millennials are “a different market. They are looking for different things.” She explained that Duckhorn is more traditional than trendy, and that is in part because “wines tend to represent their winemakers. I’m more traditional of a person,” even though she knows traditional wine “doesn’t always appeal to Millennials.”

Nevertheless, Ary and Duckhorn are not planning to change the way they make wine in any big ways. “If our tastes didn’t evolve,” Ary noted, “then we would still be drinking sweet wine,” a reference to America’s preference for sweet wine for the better part of its history. “[Tastes] may ebb and flow, but ultimately if it’s a classic wine then it’ll stick around.”

Carpenter had similar thoughts. “Millennials are drinking different, more esoteric wines,” he said, which certainly seems true if you read the wine blogs and visit the hipster somm wine stores and bars popping up across America. “But there are not a lot of people producing these esoteric wines [relative to the size of the industry], and those that are don’t do it in big volumes. You can speculate as to what variety is going to go where and how Millennials will jump on it, but the fact of the matter is there isn’t any one variety or style that has started to dominate the Millennial demographic.”

Chris made an important point about not just what grapes go into these “esoteric” wines, but also how the winemakers approach them. “The wines I produce focus first and foremost on the land. These new wines that appeal to Millennials, however, are more about techniques than terroir. If you start to involve techniques or technology [that go beyond basic winemaking] , what you’re doing is you’re changing that understanding of the land. A lot of natural wines I’ve tasted, they don’t taste like the vineyard; they taste like the winemaker. Some of them are good, but my style is to highlight the land [rather than myself].”

This fundamental difference is key to understanding where merlot is going as a commercial product. If we look at France, where wine has been around much longer as a mainstream consumer product than in the United States, Chris noted that “traditional grapes and winemaking have done well for a couple hundred years. That’s because Bordeaux is the right place to grow cabernet and merlot, and Burgundy is the right place to grow pinot noir and chardonnay.” His larger point: long-term success in wine is about finding the right match of varieties with locations.

Every winemaker consulted for this article shared an appreciation for merlot as a blending grape as well. Carpenter blends it into several hugely successful blends and cabernet sauvignon-designates under various labels. “I use merlot to add complexity and another layer of experience [for the consumer].” One way it’s useful is in the tannin department as a way to smooth out, or “mitigate” to use Chris’ term, the heavy and sometimes grippy sensation of cabernet tannin. “It helps make it a little more texturally silky.”

Ary stated boldly that “it takes a good merlot to make a good cabernet. Merlot is good for midpalate, weight and plushness. It is the go-to for filling out a holey cabernet.”

Carpenter explained that “merlot has different phenolics, and by blending it you’re layering those in. That’s what I use all my blenders for [regardless of grape]. I don’t blend just for fun – though blending is kind of fun – I’m doing it because each one of those [five Bordeaux grapes he uses across his portfolio] adds something unique to the base blend of cabernet. It’s like a spice component in cooking.”

Many cooks have their go-to spices that they are always sure to keep on hand. For producers of Bordeaux (and Bordeaux-style) wines, merlot is certainly one of them. If you start taking a look at how much merlot is in the wines you already drink – especially if you drink varietally-labeled cabernet sauvignon – you may feel a bit remorseful about the last bad thing you said about merlot. It is one of the most important red grapes grown today.


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Crowd Pleaser: 2017 Decoy Sonoma County

A very fruit and oak-forward nose, giving cherry, black currant, plum, and toasted oak. It’s full-bodied with a smooth combination of tannin and acid, it delivers in the structure department and with just a bit of grip is made for a burger. Flavors hew close to the nose: cherry, black and red currant, black plum, baking spice, black pepper spice and a small hint of sweet mint on the back end. Enjoy this over the next two to three years with some simple red meat or barbecue. 89 points. Value: A.


And if you haven’t had a high quality merlot recently, you might be surprised. The wines I tasted for this article demonstrated compelling varietal typicity, senses of place, layers and complexity, refinement, elegance and, yes, intrigue. Some of them are better than many, if not most, similarly priced cabernet sauvignons. I make this last point because when it comes to food pairings, the Venn Diagram of merlot and cabernet shows a lot of overlap. If you placed the wines reviewed in this article in a blind tasting with cabernets of equal quality, the merlots would do better than many would expect.

So, heading into the winter when temperatures drop and we start reaching for heavier reds, it is the perfect time to give merlot another try. Let go of your previous notions of the grape, open your mind and head for the merlot isle (or section on the website). Take a deep breath, put a few in your cart and share them with your family and friends. And, pay attention to the role merlot places in the red wines you drink; it’s not by accident that talented winemakers everywhere use it in their best wines. Let the final few months of 2019 be the time you reacquaint yourself with merlot.

Other merlot reviews:

2014 Alcance Merlot Gran Reserva (Chile) – The dark nose boasts penetratingly deep sweet oak, maraschino cherry, smoke, black plum, black currant and cassis. It’s full bodied and lush on the palate with fully integrated tannin and surprisingly tart acid, which throws the balance a bit on what is otherwise a nice structure. Flavors are a combination of raspberry, strawberry, tar, tobacco leaf and ground slightly bitter espresso bean. It finishes with a slightly floral note. Were it for less sharp and better integrated acid, this would be a really enjoyable wine. 88 points. Value: C.

2016 Duckhorn Vineyards Merlot Three Palms Vineyard – The exquisite nose offers aromas of lilac, rose petal, crushed Sweetarts, dehydrated strawberry, boysenberry, loam, pink peppercorn and graphite. It has a plush full body with sweet, fine grained Earl Grey tannin that blankets the palate and fine, precise acid that establishes needed tension. The structure is elegant and refined. The flavors are deeply layered and more confrontational than the nose, offering sweet plum, strawberry, tar, bitter cocoa, loam, black pepper and cassis. This is an expertly crafted with great potential to elevate itself over the next 10-20 years. 93 points. Value: C-.

2015 Freemark Abbey Merlot Bosché Vineyard – The aromas carry a sensual air about it, offering sweet cherry, mountain strawberry, crushed gravel, smashed flower petals and potting soil. On the palate, it has a full and svelte body with tightly-woven tannin and well-balanced acid. The structure holds a lot of promise with more age. The flavors check in with bruised cherry and blackberry, mocha, clove and pipe tobacco. While enjoyable now with a few hours in the decanter, I think this will improve demonstrably with at least five more years of bottle age. 92 points. Value: B.

2016 Hickinbotham Merlot The Revivalist (Australia) – A boisterous nose, it wafts sweet hickory smoke, eucalyptus, chewing tobacco, boysenberry, cherry preserves and orange zest. It hits a medium plus stature, the tannins are long, dense and restrained while the acid is slightly elevated. The structure and balance are professional and suggest the making of a wonderful steakhouse wine. The flavors balance nicely between cherry, strawberry, plum, iron, wet dark soil, toasted oak and unsweetened peppermint that collectively produce a deep, penetrating wine. This needs a few hours in the decanter, or better yet, at least five years in the cellar as there’s more there to develop. 92 points. Value: C.

2014 Kendall-Jackson Merlot Grand Reserve – The nose boasts toasted oak, wet gravely soil, strawberry and cherry. Its medium bodied with bright acid and weighty, but fairly imperceptible, tannin. The structure is solid and mouthfeel smooth. The flavors mostly ride the juicy acid and come in slightly sweet: fruit punch, finely ground dark roast coffee bean and cocoa powder. The finish adds sweet orange zest. Easy drinking. 89 points. Value: B.

2016 L’Ecole No. 41 Merlot Estate Walla Walla Valley – The deeply saturated nose wafts dark cherry sauce, black plum, cassis, beef jerky, graphite minerality and smokey black pepper. It’s not quite full-bodied, featuring round and broad tannins that are well integrated and nicely balanced with modest acid. The structure is classic high quality merlot. Flavors are as much savory as sweet due to strong doses of saline and dried tarragon. On the fruit side there’s cherry pit, strawberry, Acai, red plum and dried goji berry. Structurally this wine is ready to go, I say drink over the next five years. 90 points. Value: B.

2015 La Jota Vineyards Merlot – The nose offers really bright red and black currants and plums, red beat juice, graphite and mocha. Just short of full-bodied, this is a flirty wine on the palate due to lip-smackingly juicy acid that feels a few years shy of full integration. The tannins are just slightly chewy and sneak up on you with time in the mouth. The components and stuffing are there to build a top-shelf structure with another 5-10 years of aging. Flavors hit on cherry, plum, currant, bitter cocoa, graphite and wet, dense soil. The finish brings a tangy and incense-driven twist. 93 points. Value: B.

2015 Matanzas Creek Winery Merlot – A very plummy nose that also offers graphite, black tea bag and muddled cherry. Medium bodied with modest, smooth tannin. The acid, unfortunately, is bracingly sharp and seemingly volatile. It’s just off. Fruit flavors are on the darker and purpler sides with blueberry, plum and firm blackberry, while strong doses of cigar tobacco and graphite provide variety. The acid being off doesn’t make for a pleasant experience. 84 points. Value: F.

2014 Matanzas Creek Winery Merlot Jackson Park Bennett Valley – The nose has a nice combination of black plum, boysenberry, muddled and mulberry-spiced blueberry and violet, though it has a slightly alcoholic kick at the very end that I imagine will fade with time. Its medium bodied with slightly thin acid and diffuse, fine-grained tannin. The structure has everything it needs to be complete but isn’t actually cohesive or substantive. Similar to the nose, The fruit flavors are blue, though the blueberry far out plays the boysenberry here. Mocha swirls around the fruit, as does pencil shavings and purple florals. There are attractive elements to this, but it’s hard to get past what feels like a missed opportunity to build a more substantive structure. 90 points. Value: D.

2016 Pahlmeyer Merlot – This is a stiff, tight wine. I ended up decanting it for 24 hours and it’s still very closed. This needs years. At the moment, it has a subdued nose of muddled cherry, loam, graphite, tar, turkey jerky and mountain strawberry. On the palate, it’s full bodied with dense and fine-grained oak tannin that coats the mouth and finishes slightly bitter, all the while overpowering the juicy acid. This has the structure of a wine that can evolve over two decades. Flavors hit on cherry, espresso, black pepper, cinnamon and dark chocolate. I wouldn’t touch this for another seven years (at least). It has tremendous upside. 91 points. Value: D.

2016 Rutherford Hill Merlot Cask Reserve – A potent nose delivers hedonistic aromas maraschino cherry, fruit leather, sweet dark cocoa, wet soil and graphite minerality, black pepper and sweat leather. It’s full bodied with significant fine grained tannin and juicy, sharp acid. The fruit is quite pure, dominated at the moment by red varieties of plum, strawberry, tart cherry and rhubarb. There are shadows of blood orange, cigarette tobacco and espresso grounds. This is showing a lot of promise, it will grow into something really impressive in another five plus years. 92 points. C-.

2015 Rutherford Hill Merlot Napa Valley – The nose features sweet aromas of spiced cherry and blackberry compotes, leather, cola and vanilla. The full body offers refined grainy tannin that is well integrated with modest acid that combine to produce a seamless and velvety mouthfeel. Raspberry, cherry, orange zest, spicy black pepper and bitter cinnamon. It’s a complete if singular merlot. 91 points. A.

2014 Rutherford Hill Oakville Merlot – This does benefit from decanting. The nose is perfumed and elevated, quite beautiful and delicate. It offers red currant, red plum, holiday fruit cake, loam, well-worm leather and violet. The full body is built on a dense and cocoa powder-dusty tannin structure and moderate acid. The flavors include raspberry, strawberry, under ripe boysenberry, dark cocoa, graphite minerality and a blood orange kick on the finish. This is tasty, but it needs 3-5 years to unwind and really express itself, and will then evolve nicely for another 5-10 years. 92 points. Value C.

2013 Rutherford Hill Merlot Atlas Peak – The reserved but elegant nose offers cassis, pipe tobacco, dark chocolate cocoa powder, cherry compote, violet and high toned blood orange. The medium-weighted body offers densely packed fine grain tannin that oozes class. It balances beautifully with broad acid. The flavors are only starting to delineate: ripe strawberry, red plum, red currant, moist dark earth, graphite, unsweetened baking chocolate and a tomato leaf burst on the finish. This needs a few more years to fully unwind. 93 points. B+.

Try This Wine: A $34 Rosé

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Here are two things most people don’t buy: merlot, and rosé that costs $34. I’m going to try to convince you to do both, at the same time, with the 2018 Rosé of Merlot from Napa’s Rutherford Hill. Rutherford is one of the most respected merlot houses in the United States, and they graciously sent me six different merlots for my research on the variety and the upcoming merlot article I’m writing. Tucked among this half case was the rosé, like an oasis amongst the sand. I opened it with some friends and after polishing off the bottle in no time, knew it deserved a stand-alone piece.

Part of the reason I’ve been focused on merlot recently is that the variety has gotten a terribly unfair shake, and though its reputation has improved among aficionados, it hasn’t recovered in the mainstream consciousness despite the ratio of good and bad merlot in the market having flipped, in a positive sense, over the last decade or so. People are missing out on terribly good wine.

The problem, to certain extent, starts with the polarizing reaction to the word “merlot.” This knee jerk reflex often comes from one or both of two factors: what we associate mentally when we hear the word, and what we expect to taste when it is poured for us. If the mental association is off, it’s hard to get the taste right, and so it begins with what we say and think.

Terminology gives us words and creates thoughts, and in the wine business terminology is confusing and complicated, which is unfortunate because it is crucially important to connecting customers with wines that meet their preferences and standards. Americans have never been great about this, a great example being that in America in the early 1900s to even as late as the 1980s, “Chablis” meant white wine and “Burgundy” meant red wine for many people. Though wholly inaccurate and also illegal given the French laws governing the use of those names, it wasn’t baseless in the sense that Chablis, France, produced white wine and Burgundy, France produced red wine.

Though our wine parlance has come a long way since then, becoming substantially more specific and accurate, in the interim period merlot was commonly used as a generic reference to red wine as much as it was intended to refer to the specific variety, leading people to associate merlot with generic red wine. Merlot’s market saturation in the 1980s and 1990s, a conscious industry choice because it was cheap to mass produce, led to copious amounts of generic-tasting red wine made from the grape, which didn’t do many positive things for the variety’s reputation.

Now, though, thankfully and finally, it’s because of high quality, diligent and passionate producers like Rutherford Hill (and Duckhorn, and Mt. Brave, and Leonetti, and others) that merlot has a reputation specific to itself (at least among those paying attention), affording it a greater opportunity to shape what people think about it rather than the other way around.

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Rutherford Hill

Merlot not only makes a complete and complex wine on its own, but it fulfills two really critical additional roles: a blending work horse and a savior for many a cabernet sauvignon. Many of the best red wines, whether labeled as a single variety or a blend, significantly and uniquely benefit from merlot’s participation. Even if you don’t buy wines labeled as merlot, you likely get your fair share of it if you’re drinking other reds. Where it doesn’t show up very often, though, is on the label of rosé. And if the 2018 Rosé of Merlot from Rutherford Hill is any indication, that’s a real shame.

In the same way that merlot can be a complete and complex red wine, it can be a complete and complex rosé as well. Rutherford’s winemaker, Marisa Taylor, walked me through the winemaking process, which begins by a goal of making an intentional rosé. It’s unsurprising that the start of any good rosé’s story begins with the winemaker’s intent to make rosé. Many wineries produce their rosé with the leftover wine from their red wine production, which is the first step in making bad rosé. The reason for this comes down to acid and sugar. Red wine is served best by less acid and more sugar in its grapes that rosé, so the point of grape maturation is important for both. Ideally, a rosé comes from grapes harvested earlier than grapes harvested for red wine, when acid is higher and sugar is lower.

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Marisa Taylor (second from the left)

Like they do in the rosé mecca of Provence, a region known for pale-colored rosé with bright acid, juicy red fruit flavors and floral aromas, Marisa harvests the grapes for this wine on the early side, at night when the temperature is cool, and puts them straight into the press where they receive a very gentle pressing (on par with Champagne-level pressure) so as not to extract too much color or tannin. This is the ideal genesis story for many who love rosé wine.

The block where the grapes come from was specifically chosen to make a special rosé because of Marisa’s association of drinking rosé by the water while relaxing with family and friends on vacation. She honed in on this specific block because it is boarded on two-and-a-half sides by a pond and blankets a rise in the terrain, a setting that she described as very peaceful. The grapes from it are known to produce wonderful aromatics as well, a key component of a compelling rosé.

The concept and execution pays off. The wine manages to offer both a substantive and complex profile and the refreshing brightness and juiciness of a stellar rosé. This is likely every bit as rewarding and compelling as your favorite $34 white or red wine. Try this wine because substantive rosés are rare in availability and especially good, and because it’s a great way to experience an unfairly stereotyped grape.

Tasting note: This has a wonderful nose that combines the richness of merlot with the spryness of a rosé. Aromas of strawberry, cherry concentrate, candied fennel, sweet vanilla and Sprite lemon-lime. It’s on the fuller side of the rosé spectrum in terms of body, but is balanced brilliantly with bright acid that adds welcomed tension to the mouthfeel. The flavors hit on strawberry nectar, lime mint sorbet, chalk minerality and celery seed, and form a wonderfully layered palate. Among the most complex and complete rosés I’ve had, it’s a stunner equipped to handle a heavy meal if you can wait long enough for the meal to be made. I’d love this with mushroom risotto. 92 points. Value: A.

Where to buy:

Simple: direct from the winery. It’s available in-person and online.